Hoan Phan

Hoan’s creative journey has included painting in watercolour, drawing the world around him and adapting to digital tools that have opened new doors in terms of creativity. Clients are attracted to his strong use of colour, and the unique feel of his imagery has led to opportunities in wide variety of industries including travel and tourism, food and drink, and consumer brands. Every day he sees something new and starts drawing, constantly seeking fresh ideas and ways of representing the world around him.

Approach

Bold line work is at the root of Hoan’s imagery, paired with bold, saturated colours. He gives his work a traditional look by creating textures using inks and acrylics, then combining them with his digital process.

Key software

Adobe Photoshop, Affinity Designer, InDesign and Procreate.

Style

“More is more,” declares Hoan. “More colour, more detail, I want to create a hotpot of visual interest, with some random stuff in there too.”

Languages

English and Vietnamese.