Tina Mei

Working across editorial, advertising, branding, children’s publishing and in the beauty sector, Tina brings a whole range of influences to her work. Symbolism, storytelling and stylistic flourishes from Asian cultures join with an optimistic focus on self-love, beauty and family. She’s very versatile and enjoys the challenges of a wide range of subject matter. Alongside her illustrative skills Tina has experience working in graphic design, backed up by a BFA in Communications Design from the Pratt Institute in New York.

Approach

Before she starts a piece, Tina considers the audience, the brief and the medium. She does intensive research on the topic, then begins sketching thumbnails and collaging elements together. Her dramatic palette is both saturated and playful, intensifying the mood of each image, which is deepened through texturing. Her main tools are Adobe Photoshop, Illustrator and After Effects.

Style

Bold clean lines, strong forms and rich colours characterise Tina’s style. It feels very much like a modern form of Art Nouveau, with characters and creatures inhabiting a dreamlike interpretation of today’s world.