“I don’t do subtle,” says the London-based illustrator Laura Greenan. And it’s true – her work is nothing less than pop art for the digital age. It grabs the viewer’s attention and helps get her client’s message across in an exciting and imaginative way.
Laura’s background is in graphic design, which is evident in her strong use of graphic shapes, typography and a touch of patterning. But she became an illustrator to break new boundaries and that’s what she does with each commission.
Inspired by a range of diverse influences, from computer games, to the artists and illustrators James Jean, Peter Max and Aubrey Beardsley, Laura has an HND in Graphic Design & Illustration from the Kent Institute of Art & Design, which is now part of UCA.
Approach
Taking an intuitive approach to each piece, Laura first researches the subject, then plots out her composition using thumbnails. She loves to explore unique compositions, finding new ways to express ideas with bold shapes and colours. Once she’s planned the artwork, she completes it in Adobe Illustrator using a graphics tablet or using Procreate on the iPad.Style
Laura's style lives in the extremes of strong contrasts, big shapes and vibrant colours. Combined with hints of Art Deco, Art Nouveau and 60s psychedelia, her work has a robust sense of decadence. She likes artwork to be fun to look at and fun to create, and it shows.