WOW

WOW seeks to connect and expand the debate on the importance of female inclusion in Orthopaedics which is known as one of the less diverse fields of medicine.

Andressa was able to be part of the project at the branding construction and illustration conception, which has resulted in the creation of a dynamic poster representing women of many cultures. She explains, "The visual identity was created through the reinterpretation of classic elements in precise lines and clarity that transmits a unique visual force, despite the apparent softness. And for the poster, we brought representation and diversity, working with the classical tools of the speciality, and the women ready to take action."