A Bustling Backdrop

Animated by Framework, Georgie's tactile artwork is used on the McCallan Marketing website as a backdrop for the client to convey their key messages.

Georgie was given ample creative freedom to craft the day and night hero images, incorporating specific elements to embody McCallan's ethos. For instance, the inclusion of a clock tower symbolises their dedication to efficiency, while a couple on a coffee date signifies their commitment to building meaningful relationships with clients. Additionally, a solitary pink bird nestled in a tree exemplifies their unique and distinctive approach.

Georgie's artwork blends spontaneity with thoughtful consideration, employing a palette of soft pink and aqua to evoke the daytime ambience, and warm blues to capture the tranquility of the night

Take a look at the art in action.