LG & Ground220 Installation

Season of Victory's illustration collaboration with LG Electronics Korea and BE BIG COMPANY on the “Ground220” space in Seoul represents a dynamic project focused on fostering positive energy within daily routines that can lead to transformative life changes.

Illustrations were created for the installation on both the front facade and terrace of the Ground220 building, setting the visual tone for the space. Additionally, SOV created interior installation illustrations, infusing the environment with a cheerful and engaging aesthetic. The aim was to create an inviting experience for visitors and users of the space.

And that's not all - the project included a collection of illustrations for t-shirts, products and packaging too, Linda explains, "As part of the project's broader narrative, we produced an interview video delving into the theme of healthy life routines. This video provided insights into my life as an illustrator based in London and some information about my healthy life routines to create balance. I am passionate about creating illustrations for collaborative projects that span diverse dimensions, particularly those involving global brands. I love merging elements such as site-specific installations, product design, packaging, and art – blending creativity and functionality with my illustrations. It’s always rewarding to work alongside innovative creative directors and project managers to elevate the impact of site-specific installations."