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Behind Every Great Aussie Indie
A campaign by the Independent Brewers Association in Australia calls on the talents of Lively Scout.
Research has found that Australian people prefer to support small, local and independent businesses who are part of the community.
Produced in partnership with creative agency, Loud, Lively Scout’s art is animated for a video evoking a laid back vibe, with a retro and liberated feel. The campaign focuses on educating consumers on the difference between craft beer and independent craft beer, by using an Independent Seal so beer lovers can easily and quickly identify what is made by Australian owned brewers.
WATCH the animation here.
advertising
packaging
retro
campaign
vintage
beer
australia,
animated
lively scout
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