Mindf*ck

Gary was asked to bring the activities of Cambridge Analytica to life with an animated flow diagram to be used as a taster of what to expect inside the book. Gary explains, "The animation needed to fit the 1 minute time limit of video on Instagram. Text, daubs of paint reflecting a voter's ‘X’ on the cover, together with a sourced threatening music track were combined to convey the sequence of events that led to Trump being elected in the U.S. and Brexit becoming a reality in the UK. I developed a hard hitting but simple treatment to engage and communicate the key points of this powerful story in a limited time." Watch the animation.