More about watercolour illustration
Watercolour is an age-old creative medium – most people have tried it and therefore most people appreciate a good watercolour painting when they see one. And, because many of us can relate to it, watercolour becomes very powerful when used in illustration.
Our illustrators use the watercolour medium in a wide variety of ways, applying their own individual techniques and modes of expression. With this type of illustration, the hand of the artist really shines through and it’s often used by brands to make a statement about their creativity. You’ll see it used on packaging, in editorial and publishing, advertising and more.