London-based artist Ollie Maxwell's illustrations have become a favorite with leading art directors and iconic brands around the world. Specializing in illustrations for packaging, he uses a combination of traditional media to create distinctive imagery that stands out from the rest in the retail environment and online.
Ollie wasn’t professionally trained but grew up in a creative household where he was encouraged to paint as often as possible. He’s developed his own unique style and an impressive portfolio that has fueled his career for over a decade. When not painting Ollie loves cooking for his family and friends, and his kitchen is as important to him as his studio.
Approach
When illustrating for well-known products, Ollie stays true to the object’s original form while bringing a new sense of movement and life to the illustration. He researches the item in full to gain an understanding of its history, how it works and who it is designed for, before beginning his process of sketching and then painting, using a mixture of watercolor, gouache and ink.Styles
While Ollie captures the true essence of what he paints, his own elegant style shines through in all of his illustrations. His detailed approach allows the subject matter to do the talking while his soft painting technique and use of color convey quality, immediately engaging the viewer.