On the Go with Cheerios

The brief was to create four animations that capture the mood of a positive, healthy morning routine, with the help of Cheerios! Motion Club explain, "We love using exaggerated poses in our characters, so this was a great chance for us to have some fun. We were also able to play with the Cheerio photo as a device to incorporate in the narrative - whether the rising sun or sleep pod!" Take a look at the animations in context here and in Motion Club's portfolio.