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M&S Sparks Days Out
Season of Victory works on illustrations to refresh Marks & Spencer's 'Sparks Days Out' loyalty programme.
The client's request was for a season-less approach and one that would resonate with a broad demographic spanning all age groups.
Season of Victory explains, "Incorporating their distinct Sparks Green, I created a flexible key visual illustration that would be used as their main artwork but was also adaptable for a variety of layouts for print and digital use. I included a bank of illustrations to showcase different offers including entertainment, heritage, events, sightseeing, adventure, dining and more. I also created a variety of type lockups and banners to use alongside the illustrations."
Season of Victory explains, "Incorporating their distinct Sparks Green, I created a flexible key visual illustration that would be used as their main artwork but was also adaptable for a variety of layouts for print and digital use. I included a bank of illustrations to showcase different offers including entertainment, heritage, events, sightseeing, adventure, dining and more. I also created a variety of type lockups and banners to use alongside the illustrations."
design
graphic
retail
icons
flat colour
objects
bold
marks & spencer
stickers
season of victory
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