Wash Your Rocket

Working with Instituto Lado a Lado pela Vida; a charity that runs many campaigns on cancer, this project is about the prevention of penis cancer which has a significant amount of cases in the northeast of Brazil. Knowing that the most effective prevention is to keep this region of your body hygienic, Darruda's campaign piece translates to 'Wash your Rocket', illustrating a scene of a phallic spacecraft being jet-washed by an astronaut. The campaign is called Lave o Dito Cujo  and you can see the different interpretations of the message on their Instagram feed.