The spirit is a new limited-edition 66.6 proof Black Roast Coffee Rum, made all the better for BB's dynamic and exciting design. He was invited to create the artwork for the label which shows a glimpse of the fictitious sea monster with wild lettering. BB says, "The limited-edition Kraken Black Roast Coffee Rum is out now in the US, try it now because once it vanishes, it may not return."