Milarex Salmon

Lev's landscape designs and map illustrations have given each pack in the Milarex range a unique identity, showcasing the origins of their high-quality fish produce from Scotland, Norway, Japan, Iceland, and Alaska. The packaging art beautifully captures the essence of each landscape, along with its historical context as conveyed through the map illustrations. Each pack also features a fisherman character, adding a personal touch and endorsing the product.

 

Lev says "The idea was to make the packaging very artistic, so that the consumer perceives it as a premium product. All illustrations are watercolor on paper."