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Planet Fitness Prizes

BoomArtwork illustrates prizes for Hill Holliday as part of a TV commercial for Planet Fitness.

BoomArtwork's brief was to create the illustrations in the style of 80s horror novels, a task perfect for him as he's such a fan of 80s and 90s horror movies and books! Designed for use on social media, the images evoke an eerie take on a getaway car, a boatercycle and a cabin in the woods.

graphic

narrative

boomartwork

atmospheric

horror

social media

outdoors

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