Waldo's Special Ale

Special events have been taking place all over the US to coincide with the release of the beer where Nigel's posters were printed and given away, the art is also used in social media and website marketing. Nigel says "This beer is an annual special collaboration between the “Waldos”, who are a group of 5 guys from San Rafael who originated the term “420” as slang for using cannabis, and the owner of Lagunitas Brewery. This poster combines references of beer brewing, cannabis culture, all in a “Where’s Waldo” style seek-and-find illustration."