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Safe & Secure
Joseph McDermott places people in dangerous situations for a Belgian Trade Union.
Joseph brings his pop art style to this ad campaign commissioned by Coyote in Belgium. The message is about safety in the workplace and plays with the idea of employers in hazardous situations - the trade union is promising security if elected.
figure and people
advertising
narrative
posters
retro
joseph mcdermott
scene
pop-art
danger
workplace
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