Commissioning an animation? Follow our simple steps to getting
an accurate quote and achieving a smooth, successful production.
What have you got in mind?
Tell us as much as you can so we
can give you a realistic quote for
making your animation.
A
SIMPLE
ANIMATION
Like an animated gif,
basic web animation, or
an animated illustration
OR
A MORE
COMPLEX
ANIMATION
Broadcast multi-character
multi-scene 3D, mix media
and/or with video or
typographic elements
Format & length
What resolution?
Frames per second?
Web or broadcast?
One version/variations?
Running time?
Style
2D?
3D?
Traditional?
Modern?
Examples you like?
Characters
How many?
Complexity of each?
3D turns/angles?
Realistic/cartoon?
Backgrounds
How many?
How detailed?
Do they animate?
Script
Is there a script/brief?
Is it finalised?
Scope for tweaks?
Budget
With all or most of this
information, we can
provide you with a
realistic production
budget for your
animation. Due to the production costs of animation,
an upfront fee will be expected before the job commences
Preproduction
Pencil
Roughs
The animator prepares
pencil roughs of
character(s), scheme
and set and prop
designs.
Storyboard
If required, the animator
will put together a quick
storyboard to avoid any
confusion in the
production phase.
Production
Artworking
Defining the character
style, colouring up the
pencils from preproduction,
ensuring the transition
from drawn design to
model is as expected.
Animation
Finished
Animation
Format
What resolution?
Frames per second?
Web or broadcast?
One version/variations?
Length
Running time?
Style
2D?
3D?
Traditional?
Modern?
Examples you like?
Characters
How many?
Complexity of each?
Secondary animation? (bells, hair, capes etc)
Complex 3D turns?
Funny angles?
Lifelike moves?
Cartoon fashion?
Backgrounds
How many?
How detailed?
Do they animate?
Script
Is there one?
Is it finalised?
Scope for tweaks?
Budget
With all or most of this
information, we can
provide you with a
realistic production
budget for your
animation.
Due to the production costs of animation, an upfront fee will be expected before the job commences
Preproduction
With the animation format, length, style, characters, backgrounds,
script and budget agreed, we can take the concept forward.
Scheme design
An optional step for more
complex animations, a
scheme might feature
one character and a
partial background to
define the style for the
rest of the production.
Character Design
If the character style is
agreed, we will work up
a rough set of pencil
characters for approval
before taking them to
colour.
Set / Prop
Design
Starting with the
agreed concept, we
will work up a rough
set of pencil and prop
designs for approval
before taking them to
colour.
Storyboard
Begins with a rough
working document which
allows for some changes.
A storyboard can also
identify what will be
hard to do, blow the
budget or interfere with
a smooth production.
Animatic
An option. Essentially an
animated storyboard
which, by identifying
things like any overly
long section, can save a
lot of time later. Uses
the voiceover or we can
lay down a rough voice.
Voiceover
If required, it’s time to
choose your voiceover
artist. This is sometimes
done before the
animatic.
Production
Now we’re all set to bring each frame of the
story to life and add those touches that make
your animation so engaging and memorable.
Modelling
Animation Tests
Asset Generation
Animator
Compositing
Final Renders
Postproduction
Finally, we render and deliver a full quality
Pro Res file of your animation.
Editing
Sound design
Mastering
Finished
Animation
Any changes beyond this point are
possible but will incur additional
costs and impact timing.