Written by Ben Tallon
Working on projects with clients including Spotify, Vitamin Water and Mail Chimp, he discusses why we must avoid designing for the approval of other designers, but instead listen to the client's needs in order to create the strongest possible solution to brief challenges. What's it like to work with and learn from Brian Collins, a highly respected and vastly experienced Chief Creative Officer? Ben explains why he feels it's dangerous and destructive to all share the same inspiration pool in the digital age and offers many more great insights.
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