A Dynamic Fusion of Sports and Summer

SoV was commissioned by ARC US, a prominent shopper and retail agency within the Publicis Group, to craft a series of illustrations as key visuals for a nationwide beverage campaign.

The project featured a dual focus: sports and summer themes, perfectly aligned with the refreshing essence of Arnold Palmer Spiked, a popular malt beverage known for its unique blend of iced tea and lemonade. Leveraging a bold colour palette of red, green, yellow, and white - reflective of the Arnold Palmer brand - Season of Victory infused energy and playfulness into each illustration.

The sports-themed visuals captured the dynamism of basketball, football, hockey, baseball, golf, and soccer, while the summer-themed imagery brought to life the quintessential elements of the season, including lemons, sunglasses, beach umbrellas, beach balls, and flip flops.

These illustrations were prominently featured across various digital and print promotions, blending the spirited nature of the beverage with the lively aesthetics of summer and sport.