Samsung Lollapalooza

Epic develop the visual identity for Samsung's sponsorship of the Lollapalooza Music Festival.

In partnership with Sailor Studio, Epic crafted artwork for train wraps in São Paulo, as well as social media content and 2D animations showcased on screens at the festival.

The primary goal was to highlight the various features of Samsung's latest smartphone in their bold and exciting style, using engaging characters and playful arrangements. The art was then animated by the client.

Marina from Epic adds, "A fun fact about this job is that all of the illustrations were made by both Mauricio and I. It was an incredible creative process in which we combined our styles, each one of us would work on each piece little by little. The result is a wonderful hybrid of our drawing styles."

advertising
graphic
youth culture
characters
communication
contemporary
mobile technology
festival
brazil
animated
epic
music festival
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