Working with brand agency Robot Food, Bob was chosen to produce the personified animal characters for each of the brewery's popular ales as part of the brewery's fresh identity, aimed at resonating with a contemporary cohort of consumers.
Unique personalities were created such as Golden Champion's mouse, where Bob catapulated the character from humble field mouse to Olympic champion, the Fursty Ferret - a cunning and mischievious thief and Master Stoat - a character inspired by the world of coffee.
With ten artworks created, these highly attractive bottles are now available, providing the drinker not only with their favorite beer and its distinct taste but also presenting a narrative about the ale through carefully crafted stories and personalities for all of Badger's characters.