Modelo Custom Shop
Mario Zucca customises an original 1967 Ford Econoline for Modelo to create an “art piece on wheels”.
Mario recently partnered up with Modelo beer to create the first ever custom vehicle called the "Modelo Custom Shop," a vintage 1963 Ford Econoline van-turned-mobile-art studio.
The Modelo Custom Shop will tour across the United States to celebrate the local artists in key markets who embody the fighting spirit. Mario also designed a custom patch which is being used on hats as part of the campaign.
beer
mario zucca
customisation
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