Ben Tallon on the WIA2022 Longlist

Dynamic, gritty and assertive, Ben's project with Unilever has won a deserved place on the longlist.

Bringing his creativity to the Axe & Lynx re-brand, he says of the project, "I was brought on board by PB Creative to work with the team to develop the artistic identity for the entire Axe/Lynx toiletries global portfolio. MD & Creative Director Ben Lambert felt the previous identity fell short of capturing the energetic Axe/Lynx brand and felt that by tapping into my playful spray paint, acrylic paint, and pen and ink style, we could transform the feel of the packaging."

Fingers crossed for shortlist news in September.