Energised

The project involved a full global rebrand of the Axe and Lynx range including popular products such as deodorants, antiperspirants, shower gels and fragrances.

The results of the collaboration have given the range a new lease of life, using Ben's high energy style, organic mark-making and spontaneous strokes to maximum effect.

Ben explains, "PB felt the Axe's youthful, playful brand needed to be more expressive, more energetic. Ben Lambert, PB's director came across my Lend Me Your Ear London show; an illustration and music photography collaboration with Andrew Cotterill and felt the raw mark making style could have some synchronicity. Over eighteen months, we got messy and brought the idea to life!"