red riding hood modern family time

Once Upon a Time Online

Chris Gilleard illustrates for Internet provider Plusnet reimagining classic fairy-tales for their promotional campaign.

Chris' brief was to modernise three fairy-tales - Red Riding Hood, Jack & The Beanstalk and Cinderella for the digital generation. Rather than use a traditional picture book style, the client wanted a contemporary approach to relate to the present-day using Chris' quirky characters, lively colours and humor. The final twelve artworks were made using Procreate and interspersed throughout three videos which are narrated by the actor Larry Lamb. See them here.

advertising
childrens books
narrative
characters
character design
digital
fairytale
video
contemporary
chris gilleard
internet
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