Season of Victory was brought on board to create imagery for Happy Ice's new venture in expanding their business from food trucks to also include their first shop in LA, she explains, 'I love working with start-ups and existing brands who aren’t afraid to be bold with their branding. It will be exciting to see my imagery on Happy Ice shops, merchandise, and packaging in the future as they grow.' Happy Ice's new truck was recently launched this past weekend at the Vegan Street Fair where it was a popular selfie stop. See more on their Instagram feed.