Strengthen your Wellbeing

Fly was the agency behind the campaign whose task was to engage all New Zealanders in enjoying the benefits of nature to improve mental health. Joseph created the art for the project and explains, "After a successful campaign in 2017, I was brought on again to create the illustrations for Mental Health Foundation NZ 2018 campaign, working in collaboration with the folks at Fly I feel we were able to create an aesthetic that translated well to multiple outputs throughout the campaign. Connecting previous campaign messages of activity and nature, and combining it with Maori culture to create a rounded overall message." Read more on the campaign via Design Assembly.