Gail's paper and hand-drawn artworks were designed to encourage the customer to interact and have fun, as well as to promote the Brewhouse Burger and the Brunchfast menu. Other events were celebrated with the filters too, including - The League of Legends World Championship 2016, The Treasure Island Music Festival and ComplexCon - 'an unprecedented festival and exhibition conceived to bring together pop culture, art, food, style, sports, music, and more.'