Back to School with M&S

above and below - 'Our Innovations' animations

below - Gail's work in progress and tools for the job

Gail Armstrong completes a mammoth papersculpture 'Back to School' campaign for Marks & Spencer.

The commission with AKQA was completed in several stages, each to build different phases of the project for the Marks and Spencer website. The first was to supply a kit of parts including a variety of paper planes, white versions of a variety of uniform items and the main title image for Inventors Wanted - an invitation to kids to submit their own ideas and innovations for school uniforms and the chance to win a trip to Kennedy Space Center for the most imaginative. The second phase was imagery for the different sections in the Back to School area of the M&S website, firstly to help the viewer put together the perfect uniform for a pupil's needs and also a Bitesize Ideas page with help and suggestions for healthy snacks and meals. Finally Gail illustrated the 33 Smart Innovations icons - this part of the site also hosts the final phase of the project - two animations inspired by two of the innovations - Adjust-a-hem trousers and Stainaway Shirts. Working closely with Art Director Steven Leong and animator Peter Menich, Gail says of the rewarding commission "It was a challenging, intense and thoroughly enjoyable project to work on from start to finish."  

figure and people
advertising
children
film
animation art
animation
food and drink
tv
3d
retail
icons
website
fairytale
paper sculpture
gail armstrong
paper engineering
campaign
story
magical
schools
papercraft
marks & spencer
m&s
Open the search sidebar
Briefly describe what you are looking for, and Genie will try and suggest some ideas.
ask an agent
Search
Search picks out matching ideas and keywords from our artists, styles galleries and news archive, and invites the AI Search Genie to offer artist suggestions for your project.
ask an agent
Howdy
We are happy to help!