Cultivating Thought

Helen Lang's designs appear on the Chipotle's Cultivating Thought 'to-go' bags.

"Must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function?" This is the question asked by Chipotle in their Cultivating Thought initiative, whose ambition is to make us stop in our busy lives, and take a moment to read a short piece of writing from selected authors. They aim to 'democratise literature and promote reading among the widest audience', with gorgeous illustrations alongside the words.  Helen Lang's beautiful lines illustrate Paulo Coelho's 'Two Minute Alchemy', and are reaching 800,000 people every day on their 'to'go' bags.