Mominate to Clean

Joseph McDermott makes retro posters for Proctor & Gamble in anticipation of Thanksgiving Day in Canada.

Joe was asked to produce artworks which had the feel of propaganda and WPA posters from the World Wars for the Dawn and Cascade lines of dishwashing liquid. Joe says "The idea of the campaign was for moms to "Mominate" family members to do the dishes after dinner on Thanksgiving Day." Excellent idea!