8 Weeks of Freshness

Vernel TV ad - click to watch

Ella Tjader creates floral drawings for a Vernel TV ad.

The task was to make an illustration for the re-launch of the fabric softener which 'offers long lasting freshness for your laundry that stays for up to 8 weeks.' The campaign is running through print and TV in Europe aswell as some non-EU countries, and uses Ella's drawings to visualise the scent and freshness of the product. Ella has created an ornamental number 8, in keeping with the brief of an organic, floral, light, beautiful and elegant illustration. Watch the ad.