Smartup Visuals, pioneers of the powerful live scribing

Smartup Visuals is an illustration studio that’s come up with its own brand of visual communication. Called Scribing, it sees the studio’s three Lithuanian founders – Kristina Naruseviciute, Lina Navickaite, Karina Sinkeviciute – drawing together live. Not only do they conduct live Scribing shows for events, but they also produce animated video work and fantastic illustrations for a range of international clients. The idea came to them in 2012 after working together at a sustainability event in London. They decided they had to capture the energy and emotion they all shared and channel it into a creative enterprise. Perfecting their Scribing technique, they launched it and haven’t looked back. All three now live in the Dalston and Shoreditch area of London where they soak up the creative vibe, keep up with the art world, and enjoy the coffee culture. When possible they also break away back to nature, seeking out wild fields and absorbing the heathen feeling that God is in nature. Nature inspires them and feeds into a style of artwork that’s also influenced by industrial and minimal architecture as well as fashion and city life.

Training

Kristina has studied at Central St Martin’s, taken various Adobe software courses and is currently working on a Design and Innovation degree. Lina moved to London at 19 and has a bachelor degree in Interior Design and Technology from the Sir John Cass Faculty of Art. Karina has studied Psychology and Visual Communication at university and is convinced that continuous learning is the answer for all creatives.

Approach

All three illustrators at Smartup Visuals want to make art that speaks to large audiences, but not just hanging on gallery walls or in printed publications. They want to do it live and help their clients reach people in surprising and interesting ways. To do this, they focus on communication in each project Smartup takes on. “Don’t decorate, communicate,” is the slogan they use and it results in work that is clear, easy to follow and yet sublime at the same time.

Styles

Clear composition and a restrained use of colour are key to the Smartup aesthetic. When planning a piece, they focus on the core message and keep it simple, playing with 2D shapes. By varying the size of elements in the drawing they guide the viewer through the artwork and its overall message. Their imagery is fun, naïve and inspiring to whoever looks at it.

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