Recruitment Drive

German Rail (Deutsche Bahn) recently commissioned Bob to illustrate a recruitment campaign as part of a drive to employee  maintenance workers (electricians, mechanics, welders etc) within the area of Bavaria, Southern Germany. The brief was to communicate the benefit of job security in an unseen and eye catching way as well as combining a well known regional truth about Bavaria and it's people and a visual link to the jobs they were recruiting for, all of which Bob created beautifully.