Gordei

Training

After studying architecture at university, Gordei worked as a graphic designer and honed his illustration skills in the evenings, developing his trademark style and picking up clients along the way.

Approach

The first step in Gordei’s approach is to figure out the best way of conveying the message, so he thinks about composition, colour combinations, the overall mood, and the type of humour he wants to inject it with. Then he draws pencil sketches to work out the lines and forms. Although his images have a digital finish, for him drawing is a quick process with a deeper feeling to it. The sketches are scanned in, and the images are completed in Photoshop.

Style

Though his images are often described as cartoony and funny, Gordei likes to push the boundaries whenever he can. His wonderful character work has produced an array of heroes, but now and again he relishes the opportunity to introduce some darker and more intriguing figures.

Awards

Best App for iPad 2015 in Russia Dubai Lynx 2014 - Gran Prix in Print and Posters CLIO Awards 2012 – Bronze in Illustration Cannes Lions 2011 - Bronze in Illustration CLIO Awards 2011- Bronze in Illustration ADC Germany 2011 - Certificate in Illustration CLIO Awards 2011- Bronze in Illustration El Ojo de Iberoamerica 2011 – two Golds and one Bronze

Liste des clients

Newsweek Coca-Cola Twix Colgate Whiskas KitKat GQ Alka Seltzer Y&R DDB TBWA Ogilvy Zapping M&C Saatchi Saatch & Saatchi LOWE DRAFTFCB BBDO