Magic of Childhood

With enchanting illustrations by Mark Oliver, Fresenius Kabi’s campaign wins a silver award from Creativepool.

Congratulations to Mark for his stunning illustrations for Fresenius Kabi's Magic of Childhood campaign, created with agency Page & Page.

The campaign highlights the importance of enteral nutrition (EN) in enabling children to embrace the joy of childhood, despite medical challenges. Mark's vibrant, imaginative artwork blends reality with fantasy, conveying how EN Paediatrics support the development and happiness of young patients.

Four magical and vibrant scenes were created and overlayed on photography to create the blend between the real and imaginary worlds, working beautifully as static images while also coming to life through animation. Elements from the illustrations could also be used independently and flexibly across the campaign assets, both current and future.

Launched in early 2024, the campaign has garnered overwhelming support from both the internal team and healthcare professionals.

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