Celebrating Wellness

Boa Forma, a leading wellness magazine in Brazil, has been undergoing an exciting rebranding journey, shifting away from its traditional body-centric focus towards a more holistic approach to well-being. The "Melhores Escolhas" awards, akin to a people's choice award, invited the magazine's readers to vote for their favourite brands in three key categories: Beauty, Movement, and Food/Nutrition.

Instead of the usual trophy, Boa Forma chose to honour the winners with bespoke posters, turning their achievement into a work of art. Marina says of the commission, "The winning brands received a poster signed by me as a trophy. The client referenced one of my previous artworks, allowing me to infuse my distinctive aesthetic and colour palette into the designs, with a playful touch of psychedelia tailored to each category."