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Bringing Biogaran's Campaign to Life
Rachel Winter crafts an array of symbols and motifs for a vibrant campaign with the French pharmaceutical company, Biogaran.
Biogaran, a French drug laboratory dedicated to improving health with innovative ideas and services, commissioned Rachel to bring their vision to life through vivid art and playful messages.
Her creativity culminated in an animated advertisement and four striking posters, which are prominently displayed throughout Paris and across France.
For the animation, Rachel illustrated each element in various positions before collaborating with Biogaran's talented team of animators to breathe life into her designs. To capture the essence of her work in the real world, she enlisted friends around Paris to photograph the posters in situ.
WATCH the animation.
advertising
animation
digital
posters
campaign
france
colourful
animated
symbols
rachel winter
motifs
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