Wella Gift Sets

Colourful, feminine and graphic, Laura's art for the Wella Christmas range can be seen on Wella Professionals, System Professional and Sebastian Professional, all used and sold at salons across the UK.
 
Tasked with crafting designs that would stand out in the beauty market without leaning into overtly 'Christmassy' themes, Laura delivered bold, block-colour compositions. Each haircare line received a unique design with a palette selection that was derived from the brands' Pantone ranges, ensuring a fusion of design and brand identity.
 
Laura explains, "The idea process was quite extensive and went through 7 different stages before the final artwork was agreed upon. Both the Wella and System Professional designs were based on the flowing shapes of hair, with the Wella design becoming more abstract and the System Pro design more figurative, featuring a female face and some pattern. The Sebastian Pro designs echoed the product itself of dark and luxurious hair oil. Many of the boxes also feature some additional shiny foiling to increase the luxurious feel of the product."