Shopping at Columbus Circle

Sunny collaborated with the Vis-a-vis Creative team on a series of campaigns for The Shops at Columbus Circle, located within the Deutsche Bank Center, a prominent skyscraper complex in Manhattan, NYC.

The illustrations showcase fashion and culinary products, brimming with vivid colors and a tactile allure and adorn a variety of print and digital formats, including onsite signage advertisement, digital display ads and social media content. Each piece is unveiled one by one to complement the changing seasons.