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Paper to Digital
BNY Mellon use Gail Armstrong's paper skills to create art for their environmental, social and governance strategy.
The "Paper to Digital" campaign by the banking company aims to encourage clients to embrace digital banking, which offers greater convenience and freedom, while also being environmentally friendly.
Gail's conceptual artwork perfectly captures this idea, portraying leaves made from cheques as they transform into birds and fly towards the digital cloud. This clever and effective artwork summarises the campaign's message, with its clean and interpretable design.
digital
nature
environment
gail armstrong
paper engineering
campaign
money
banks
papercraft
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