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Goodfire
Max Erwin works with Goodfire Brewing Co to create several distinct beer can labels.
So far Max has designed thirteen labels for the craft brewery company who are based in Portland, Maine.
Max explains, "Two of these labels, the Lift and Specs ones, utilize metallic printing, so we can have the aluminium of the can shine through and make a more engaging label. With Goodfire I am able to take part in everything from the naming of the beers to the label concepts, promotional materials and beyond, leaving me the freedom to experiment a bit and dig deeper into the concepts and designs we work with."
design
cartoon or humor
packaging
alcohol
beer
brewery
label
max erwin
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