Fiero

For the launch of Martini & Rossi's new vermouth, The Foundry partnered with Food & Wine and commissioned four different artists to visualise Italian life. The client created a Native Tentpole interactive experience aimed at educating viewers about the new drink and its food pairings, and features Motion Club's animation depicting life on the water in a Venetian setting.

Motion Club say, "We loved the chance to recreate the floating magic of Venice with its incredible heritage for this project. Despite being short loops, we wanted to capture the spirit of Italy, through believable characters and scenarios - and adding the subtle touches are the most fun! And creating the scene for dining ‘al fresco’ with the Venetian small bites (during lockdown) has only added to our wanderlust."

See the animation here.