Wartie Cool

Commissioned by agency Creative Leap, Lorica have created an ad for Wartie Cool - a treatment for warts and verrucas. In the animation the penguin is inside his lab creating a healthcare product that enables parents to easily apply a 'freezing' ointment to remove verrucas. Lorica adds, "When we took on the brief we felt that the original Wartie character that had been used in previous campaigns was dated in terms of his design and animation techniques and wouldn't be effective so we convinced the lovely client to let us redesign him.  The client let us redesign Wartie and we feel the new design is much more friendly, approachable and characterful than the original. Our specialty is character animation, so getting personality and mannerisms into our films is very important in the process of telling the story." WATCH NOW.