Head & Shoulders Ladies

Ketchum commission Miss Led for five Head and Shoulders ladies to launch limited edition shampoos.

With a brief to illustrate a fashion styled group of ladies that would appeal to 18-25 year olds, Miss Led created characters that reflected the benefits of each of the shampoos.  She says "It was also an opportunity to work on a group of diverse characters, poses and clothing that illustrated different styles and attitudes of young ladies, like my own pristine girl band!"