Often, custom lettering is just what a project needs to make it completely unique while at the same time hitting the perfect note with its intended audience. And when a project like that comes along, Ben Tallon’s bespoke hand lettering service Tallon Type should come at the top of your list. Here’s an artist who can tailor the text not just to the campaign but to each individual communication with in it at a level of detail that script typefaces just can’t match.