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Bagsy is a fictional online thrift shop centred around buying and selling clothes. For this brief, set by A Studio Called Jane, the aim was to create an illustrated brand identity. I wanted to take the idea of a thrift shop into a more contemporary age and use some colourful, funky characters to represent the clothes that would be found on the app. This image shows one of my character designs.
About Sophie
Sophie Loren Moran is a rising talent in British illustration whose work proves that, when brought together with feeling, even the simplest shapes and colours can be turned into vivacious art that really resonates with the viewer. Her style is so flexible and relatable it appeals to adults and children alike, and it seems like everything Sophie touches oozes with positivity.
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